Founder's Mentality Blog
Most successful businesses start off with a clear insurgent mission on behalf of underserved customers. They are at war with their industry and each employee understands the company’s bold vision—and is inspired by it. Yet as a company grows over time, this insurgent mission and sense of purpose can become diluted.
Our research of hundreds of founders across more than 40 countries has shown that great founders consistently work hard to maintain that clear insurgent mission. They have a laser-like focus on the long-term goals of their business. Great founders listen to their customers and are always looking to innovate and push the boundaries to stay ahead. Chris Zook, coauthor of The Founder's Mentality, discusses these traits of great founders on MSNBC’s “Your Business” segment.
About the Founder's Mentality
The three elements of the Founder's Mentality help companies sustain performance while avoiding the inevitable crises of growth.
Published in October 2016