베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

Khaleej Times

Banks should take mobile payments seriously

Banks should take mobile payments seriously

Many users already use their phones to shop online, and many more will do so in coming years. Leading banks will act quickly to add apps and attract early adopters.

  • 2014년11월5일
  • 읽기 소요시간

Article

Banks should take mobile payments seriously

This article originally appeared on Khaleej Times.

Over the past few years, most banks have been satisfied to let start-ups and tech giants take the lead in piloting mobile payment solutions. They’ve opted to wait and see which, if any, of these efforts will gain traction. The rationale for waiting on the sidelines: relatively few bank customers use mobile payments—the early adopters who have the right phones and who seek out willing retailers.

That’s about to change. Many consumers already use their mobile phones to shop online, according to Bain & Company’s recent survey of about 25,000 consumers in the US and major Western European markets. In the US, 6.6 per cent of consumers said they have used their smartphones to make in-store purchases. Many more said they expect to begin shopping that way over the next few years.

Tom De Waele and Karim Ahmad are partners with Bain & Company.

Read the full article at Khaleej Times

태그

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.