Build Enduring Businesses for a World of Constant Change
By Chris Zook and James Allen
Chris Zook is an advisory partner in Bain & Company's Boston office. As coleader of the firm’s Global Strategy practice for 20 years, Chris specialized in helping companies find new sources of profitable growth. He is the best-selling author of multiple business books, including The Founder’s Mentality, Profit from the Core, Beyond the Core and Unstoppable.
James Allen is a senior partner in Bain & Company’s London office and led the firm’s Global Strategy practice. For over 25 years, James has advised clients on the development of global growth strategies, emerging market entry strategies and turnaround strategies. He is the coauthor of The Founder’s Mentality and the best-selling book Profit from the Core.
Very few businesses move beyond surviving to actually thriving and winning in their segments ... Chris Zook and James Allen show how this can be achieved through clear thinking and hard, enduring effort.
—Jørgen Vig Knudstorp, Executive Chairman, LEGO Group
Repeatability is a terrific guide to adapting your business for success in uncertain times.
—Ken Chenault, former Chairman and CEO, American Express
Strategy is more than a plan, more than a vision. Strategy is about delivering something better to customers than your competitors every day, which means translating strategy into frontline actions and behavior … Repeatability is the missing link to turn strategy into action.
—Sandy Ogg, founder, CEO.works; former Chief Human Resources Officer, Unilever