베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

스냅차트

Can Banks in Saudi Arabia Deliver the Value Consumers Crave?

There is a huge opportunity to engage customers digitally.

  • 2019년1월24일

스냅차트

Can Banks in Saudi Arabia Deliver the Value Consumers Crave?

Bank Loyalty

Bank Loyalty in Saudi Arabia

Banks in Saudi Arabia have a huge opportunity to engage customers digitally.

Banks in Saudi Arabia have a huge opportunity to develop ways to engage their retail customers on a digital basis. While 72% of KSA customers interact with their banks digitally, that group is much higher in other countries, according to Bain & Company’s survey of 152,000 bank consumers in 29 countries, including more than 1,900 customers in Saudi Arabia. We found that among all countries surveyed, KSA has one of the lowest shares of digital-first customers—those who perform more than half of their banking online or via mobile devices. These customers are significantly more loyal to their banks than traditional channel users. As with their counterparts in other countries, Saudi banks face stiff completion from tech companies that offer financial services. Already, 53% of KSA bank customers use a third-party online payment solution, and 72% said they trust at least one technology company more than banks in general. Earning customer loyalty is an important challenge for Saudi banks. Our research found that loyalty leaders grow faster than laggards. 

태그

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.