Video

Executive Conversations: Fairfax Media CEO Greg Hywood

How an Australian media giant transformed its business to thrive in a rapidly changing market.

Video

Executive Conversations: Fairfax Media CEO Greg Hywood
en

Greg Hywood, CEO of Fairfax Media, discusses how the Australian media giant transformed its business to thrive in a rapidly changing market. Hywood touches on the value of a future-back perspective that forces rethinking of appropriate metrics, how the culture had to change and how to keep a transformation on track.

Hywood, who became CEO in 2011, recognized that the company needed to move away from the traditional approach of focusing on newspaper circulation as a key performance metric to the yardstick of readership, which incorporates the online audiences of the large metro mastheads. This allowed Fairfax to make a significant cut to newspaper production and to focus on a more engaged audience.

Read the Bain Brief: With High Stakes, Accelerate the Transformation

태그
태그

베인에 궁금하신 점이 있으신가요?

베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.