Video

How Coca-Cola Uses Marketing Experimentation as a Superpower

Kelly Edwards sits down with Coca-Cola's Romain Mallard to discuss how marketing experimentation is transforming the company.

Video

How Coca-Cola Uses Marketing Experimentation as a Superpower
en

Coca-Cola is a leading force in consumer packaged goods as the world’s largest non-alcoholic beverage company. Ahead of speaking at Cannes Lions, Romain Mallard, the company’s Global Vice President of Marketing Network Operations & Capabilities, and Bain’s Kelly Edwards, a partner with our Consumer Products practice, discuss how Coke is using marketing experimentation to seize new opportunities, highlighting how both marketing and capability experimentation are transforming the company’s brand and culture.

Company - Intesa
{}
Related brief

Can Marketing Experimentation Become Your Superpower?

A unified, companywide approach to experimentation can generate sustained business growth.

Services Alliance

AI at Work: Coca-Cola

With ChatGPT and DALL·E, we’re helping Coca-Cola to augment its world-class brands, marketing, and consumer experiences in industry-leading ways. We’re also using OpenAI technology to improve business operations and capabilities.

태그

베인에 궁금하신 점이 있으신가요?

베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.