베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

Harvard Business Review

How the best divest

How the best divest

Most companies are geared to acquire, not divest. Both require skill.

  • 읽기 소요시간

Article

How the best divest
en

The full version of this article is available on Harvard Business Online (subscription required).

The Idea in Brief

If your company's like most, it's geared up to buy assets, not sell them. So when you decide to divest a business, you risk doing it at the wrong time or in the wrong way.

Most corporations are not as skilled at selling off assets as they are at buying them, often divesting at the wrong time or in the wrong way. The best companies manage their divestiture portfolios in a disciplined manner, following four straightforward rules. They take advantage of divestiture opportunities, and earn, on average, twice as much for their shareholders. Partner David Harding discusses the merits of a disciplined approach.

To make the right divestiture decisions, apply these four rules recommended by Mankins, Harding, and Weddigen:

  • Establish a team focused on divesting.
  • Divest businesses that don't fit with your company's long-term strategy and that would create more value in another firm's portfolio.
  • Make robust plans to separate out the divested businesses.
  • Clearly communicate what's in the deal for buyers and employees.
  • Companies that apply these rules strengthen their core and create twice as much value for shareholders. Take Weyerhauser. Through its disciplined divesting, the forest-products company transformed itself from a traditional pulp-and-paper company into a leader in timber, building materials, and real estate. And it's produced some of the highest returns in its sector.

Read the full article on Harvard Business Online.

태그

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.