Report

Empathy, Awareness, and Fluidity: How Generation Z Is Making its Mark on Fashion

Empathy, Awareness, and Fluidity: How Generation Z Is Making its Mark on Fashion

Brands need to listen to the non-binary thinking of consumers in their teens and early twenties, according to a report by Depop and Bain & Company.

  • 읽기 소요시간

Report

Empathy, Awareness, and Fluidity: How Generation Z Is Making its Mark on Fashion
en

 

Growing up in an era of ubiquitous digital technology and an unmatched rate of change, Generation Z has developed an interconnected and fluid way of processing the world, rather than digesting it through a binary framework. The impact of this mindset is examined in research by Depop and Bain & Company based on a survey of more than 2,000 members of this rising consumer cohort. For Gen Z, it’s not so much about this or that, but rather, this and that: awareness and vulnerability, individuality and community, digital and physical, commerce and entertainment, consumption and production, value and values.

태그
태그

베인에 궁금하신 점이 있으신가요?

베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.