베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

Video

Marco D'Avino: When the Front Line Should Lead a Major Transformation

Two ingredients are necessary for a successful line-led transformation.

Video

Marco D'Avino: When the Front Line Should Lead a Major Transformation
en

When companies embark on a major transformation, top-down approaches often fail to deliver the desired results. Marco D'Avino, a partner with Bain’s Performance Improvement practice, shares two ingredients that are necessary for a successful line-led transformation.

Read the Bain Brief: When the Front Line Should Lead a Major Transformation

Read the transcript below.

MARCO D'AVINO: When companies decide to launch large transformations, they usually take a top-down approach. Headquarters will take control, set out clear targets, and enforce them. By doing so, you may lose your organization. Both the front line and senior executives will not feel accountable. You may end up cutting muscles and not fat. This may lead to loss of talents and finally prevent your growth.

So in our opinion, the front line must be the center of a transformation. There are three key principles that you want to apply while you go through a front line-led transformation. The first one is, behave like an owner. Your front line and your senior executives must be focused not only on the short-term savings, but on what's going to unlock the future growth of your organization.

The second one is apply a strategic lens to your transformation. Ensure that your program is fully aligned with your group's strategy.

Number three is focusing on the future. You want to ensure that you are focusing on your customers and what they will need in the next decade. And you align your incentives, your initiatives, to that.

Those principles are as important as how we deliver those transformations. There are two ingredients that we want to follow throughout an accelerated transformation. The first one is intent. We want to ensure that the front line and the rest of the organization is fully clear on what we are trying to achieve, our goals.

The second one is accountability. Everyone must feel accountable for their performance, for their deliverables. And those must be linked to incentives. To achieve those, you want to allow the organization to have full tracking and clear transparency on their performance. When we mobilize the entire organization this way, you find out that your front line is not anymore resisting the change, but is actually sustaining the initiatives and sustaining your transformation targets.

Read the Bain Brief: When the Front Line Should Lead a Major Transformation

태그

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.