As the Covid-19 caseload surges throughout much of the US, support for tougher local government restrictions is increasing. In a Bain/Dynata survey of US consumers, only half of respondents described their local government’s restrictions to combat the virus as appropriate. Meanwhile, 37% describe local rules as too loose, while just 13% believe the disease-mitigation policies are too restrictive.

An interesting dichotomy has also emerged: After feeling efforts to slow the spread were too stringent in the earlier stages of the pandemic, Americans age 65 and older, who are most at risk of serious illness, are now more likely to feel restrictions are too loose. Conversely, younger, wealthy Americans—who have expressed the greatest concern over the pandemic and once saw measures as too loose—have changed their perception in recent weeks.

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