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As companies transition beyond combatting the short-term impact of Covid-19, they must refocus to help customers adapt to a changed business climate. Darci Darnell, leader of Bain's Global Customer Strategy & Marketing practice, highlights three strategies business leaders can take to respond to customer needs and maintain the relationship for years to come.
Coronavirus
The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.
First published in 5월 2020
