Video
As companies transition beyond combatting the short-term impact of Covid-19, they must refocus to help customers adapt to a changed business climate. Darci Darnell, leader of Bain's Global Customer Strategy & Marketing practice, highlights three strategies business leaders can take to respond to customer needs and maintain the relationship for years to come.
Coronavirus
As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.
