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Serving Customers in Times of Uncertainty

Bain Partner Darci Darnell provides insight on how companies can best serve their customers, both now and in the future.

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Serving Customers in Times of Uncertainty
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As companies transition beyond combatting the short-term impact of Covid-19, they must refocus to help customers adapt to a changed business climate. Darci Darnell, leader of Bain's Global Customer Strategy & Marketing practice, highlights three strategies business leaders can take to respond to customer needs and maintain the relationship for years to come. 

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The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.

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