스냅차트

Tune and Retune Your Offering for a Post–Covid-19 World

As customers’ priorities evolve, companies need to sense those shifts and quickly adjust their offerings.

스냅차트

Tune and Retune Your Offering for a Post–Covid-19 World
en

In the wake of Covid-19’s toll on human health and the subsequent lockdowns, customers’ needs changed profoundly. Most sales and marketing leaders recognize that what customers want, and when and why they want goods and services, have shifted. Yet at many firms, offering management has not caught up to these changes. Half of B2B companies recently surveyed by Bain & Company said their approach to product offering management impedes success. Asked what actions could be valuable, two-thirds of respondents chose refocusing their marketing messages to highlight the most relevant features for particular segments. Some 44% of respondents pointed to modifying the offering itself. Amid great uncertainty about how customer demand will change over the next few years, success hinges on sensing how the market evolves, then quickly responding with features that deliver the right types of value to different customer segments.

Related webinar

Tuning Your Value Propositions through Covid-19 and the Recovery Beyond

Dianne Ledingham, Mark Brinda and Jamie Cleghorn explain how companies should be handling customer relationships and tuning their value propositions in a crisis. 

Related Insights

Coronavirus

The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.

태그
태그

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.