Georgina de Rocquigny


Hong Kong


Georgina de Rocquigny is a member of our Innovation & Design team.

She brings 20 years’ experience in brand and innovation strategy, consumer insights, customer experience and management consulting to help companies define and build their paths to growth.

Originally from South Africa, Georgina has lived in Barcelona, London, New York and Hong Kong, developing brand, marketing and innovation strategies for Fortune 500 firms.

Prior to joining Bain, Georgina founded and ran a brand strategy & design consulting firm working with leading brands in financial services, luxury and media.

Before then, she was the Regional Planning Director for Exxon Mobil across APAC at DDB where she led their brand and advertising strategy, marketing planning and communications.

Georgina was also a management consultant at a global brand strategy and innovation firm, working with leading automotive, telecommunications, financial services, FMCG and spirits firms to re-position their brands and define their innovation strategies.

Georgina holds an MBA and bachelor’s degree in business administration from ESADE, Barcelona.


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