Rodrigo Mayo

Rodrigo Mayo is a member of our Retail and Consumer Products practices. Within the Strategy practice, he has been actively involved in the Founder's Mentality® initiative.

Rodrigo has more than 20 years of management consulting experience, having started as an Associate Consultant in the Dallas, Texas office in 2002. After his MBA, he spent 15 years in the Mexico City office before coming back to Dallas in 2021. 

His projects are focused on major business transformations, defining business and category growth strategies, improving performance, increasing organizational effectiveness, and supporting due diligence processes. He has executed and led Retail projects primarily in Mexico and the United States with local and multinational companies in the supermarket, convenience store, club, restaurant, and specialty store sectors. His consumer products clients are focused in the food industry with a broad global reach. 

He was co-founder of www.linio.com.mx (a pure-play online retailer), where he served as Chief Commercial Officer from May 2012 to February 2013.

He earned an MBA from Harvard Business School, where he graduated with second-year honors. He holds an Accounting and Finance degree from ITESM in Monterrey, Mexico, where he graduated with honors.

Rodrigo was raised in Ciudad Juárez, Chihuahua. In his free time, he likes to swim, run, bike, hike, travel, and generally enjoy life with his wife and three children.