베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

사례 연구

A map company enters new territory

When a premier provider of geographic information and services wanted to expand profitably into new markets, the executive team asked Bain to identify and rank potential growth opportunities. Bain recommended opportunities in adjacent markets and the company moved into two high-impact and profitable adjacencies.

  • 읽기 소요시간

전체보기

The Situation

MapCo*, a premier provider of geographic information and services, was stable and profitable, but wanted to enter new markets where it could profitably use its current assets. Bain was asked to help MapCo better understand its current consumer position and leverageable capabilities and help the company identify and select various expansion opportunities. MapCo also asked Bain to advise on whether it should grow through an acquisition, joint ventures, licensing or organic development.

Our Approach

The Bain team developed an analytical process and framework to identify, evaluate and develop the most promising opportunities.

Our Recommendations

Bain recommended that MapCo target opportunities with the greatest potential to propel the company's growth: a travel club, data management and Internet-based services.

The Results

Our analysis helped MapCo identify and focus its energies on two of the most high-impact and profitable initiatives:

  • Internet-based travel services
  • Travel club

MapCo recently launched these two new initiatives and expects to realize considerable profit growth from these adjacencies.

MapCo obtained an initial round of funding for the Internet initiative and is growing it with the potential to become a distinct business. The Internet site's traffic has grown significantly, and the company expects the site's content and commerce will continue to expand.

 

* We take our clients' confidentiality seriously. While we've changed their names, the results are real. 

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.