Survey: Most Software Buyers Use AI to Find Vendors
AI has embedded itself in the B2B software buying journey. If you’re not on AI’s initial list, your sales funnel might shrink.
글 Natasha Sommerfeld
First published on 10월 23, 2026
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Survey: Most Software Buyers Use AI to Find Vendors
Notes: Almost always defined as more than 75% of the time, and most of the time defined as 50%–75%; excludes responses for some of the time, rarely, and never
Source: Bain B2B IT Decision Maker Survey, July 2026 (n=207)
