Survey: Most Software Buyers Use AI to Find Vendors
AI has embedded itself in the B2B software buying journey. If you’re not on AI’s initial list, your sales funnel might shrink.
著者：Natasha Sommerfeld
First published on 10月 23, 2026
Snap Chart
Survey: Most Software Buyers Use AI to Find Vendors
Notes: Almost always defined as more than 75% of the time, and most of the time defined as 50%–75%; excludes responses for some of the time, rarely, and never
Source: Bain B2B IT Decision Maker Survey, July 2026 (n=207)
