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Survey: Most Software Buyers Use AI to Find Vendors

AI has embedded itself in the B2B software buying journey. If you’re not on AI’s initial list, your sales funnel might shrink.

By Natasha Sommerfeld

  • Published on October 23, 2026

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Survey: Most Software Buyers Use AI to Find Vendors
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Notes: Almost always defined as more than 75% of the time, and most of the time defined as 50%–75%; excludes responses for some of the time, rarely, and never

Source: Bain B2B IT Decision Maker Survey, July 2026 (n=207)
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