사례 연구
A major retail bank was positioned to win a bid for an alliance with a major grocer, but needed advice on how to structure and achieve a winning deal. Bain recommended building a partnership based on the strengths of each side, which led to a successful alliance.
PacificBank* was positioned to win a bid for an alliance with a major grocer - but needed advice on how to structure and achieve a winning deal.
PacificBank, a major retail bank, was one of 14 financial institutions to receive an RFP (request for proposal) from GroceryKing*, a leading grocery retailer.
The terms of the RFP gave a significant advantage to players prepared to compete on price and share a high percentage of the revenue created.
International comparisons revealed that alliances between retailers and banks were generally successful and usually took one of two forms:
An initial assessment indicated that PacificBank was unlikely to win with a bid that conformed closely to GroceryKing's initial specifications.
PacificBank asked Bain to help it develop an alliance strategy and a negotiation process that would win the bid, and make sure that PacificBank profited from the arrangement.
Bain laid the groundwork to negotiate the alliance and developed detailed scenarios outlining various implementation options.
Bain recommended structuring the alliance so that the strengths of the two parts were combined into an unbeatable value proposition.
* We take our clients' confidentiality seriously. While we've changed their names, the results are real.
