베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

사례 연구

Preserving donors at the Nature Conservancy

The Nature Conservancy needed help capturing a larger share of fund-raising dollars. Bain & Company helped design a strategy focused on "superdonors" that led to a 53 percent profit improvement opportunity.

  • 읽기 소요시간

한눈에 보기

  • 4 Successful initiatives
  • 53% Revenue improvement opportunity identified

전체보기

The Situation

The Nature Conservancy* is the world's leading private, international conservation group. Founded in 1951, it manages over 1300 wildlife preserves, covering over 70 million acres of land worldwide.

Overall growth in charitable giving hovered in the low single digits. Yet other environmental groups had successfully launched marketing campaigns aimed at capturing a larger share of fund-raising dollars given by The Nature Conservancy's core donor base.

The Nature Conservancy sought Bain's assistance in evaluating and improving its fundraising strategy.

Our Approach

Bain quickly focused in on the largest giving segment, individual donors, and drilled down on performance along the two core fundraising competencies: donor acquisition and donor retention/cultivation.

Our Recommendations

Three major findings formed the basis for a fundraising strategy focused on donor retention, with a special emphasis on retaining "superdonors."

The Results

Four successful initiatives resulted in a significant profit improvement opportunity.

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.