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Kelly Liu

Partner, Beijing

About Kelly

Kelly Liu is a partner based in the Beijing office of Bain & Company. She is an expert in the firm's Performance Improvement and Telecommunications, Media & Technology (TMT) practices.

Kelly's performance improvement capabilities focus on various supply chain and procurement topics, including diagnostics and optimization, digital transformation, strategic design and cost transformation.

Her industry expertise focuses on the TMT sphere, with an emphasis on technology companies, as well as select topics in retail and consumer goods.

She holds a bachelor's degree in international trade from Fudan University.

Zero-based budgeting and zero-based redesign can help businesses invest in new technologies like artificial intelligence and the Internet of Things.

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