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Naiara De Leon

Partner, Dallas

About Naiara


Naiara De Leon is a partner in the Dallas office of Bain & Company. She is an expert in Bain's Retail practice.

Nai has more than 10 years of consulting experience with Bain. She has worked in several geographies including Spain, Mexico, El Salvador and other Latin American countries.

Nai primarily advises clients in retail sectors including jewelry, specialty retail, restaurants and convenience stores. She has additional experience in industries such as airlines, consumer products, healthcare, technology and oil & gas.

She holds expertise in topics related to brand positioning strategy, international growth, airline network planning, business unit strategy, core full potential strategy, performance improvement, sustained cost transformation and organization.

Nai holds an MBA from the Kellogg School of Management at Northwestern University. She graduated with honors from Monterrey Tech (ITESM) in Mexico.

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