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Rodrigo Maranhão

Partner, São Paulo

About Rodrigo

Expertise

Rodrigo Maranhão is a partner based in Bain & Company's São Paulo office. He is an expert in the firm's Financial Services practice and has more than 15 years of management consulting experience.

Rodrigo has worked with the top management of many large national and multinational groups across numerous industries, including financial services, utilities, retail, consumer goods, telecommunications, oil & gas, technology and private equity.

He has led engagements addressing corporate strategy, commercial effectiveness, internationalization strategy, due diligence, post-merger integration, new business development, go-to-market strategy, customer segmentation and loyalty, channel effectiveness, performance improvement and organization redesign.

Prior to joining Bain in 2001, Rodrigo worked in the finance department of Procter & Gamble in Brazil, as well as in relationship management for Banco Itaú. He also served as a partner and director of Legatus Telecom, a small company focused on retail and consulting in telecommunications.

Rodrigo graduated with a degree in computer engineering from Universidade Estadual de Campinas.

He is fluent in Portuguese and English, with additional knowledge of Spanish.

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