Press release

Bain & Company opens new Digital Innovation Hub in Milan

Bain & Company opens new Digital Innovation Hub in Milan

Milan hub joins Berlin, London and Copenhagen and six other global spaces where innovation can flourish

  • December 17, 2020
  • min read

Press release

Bain & Company opens new Digital Innovation Hub in Milan

Milan - Dec. 17, 2020 – Bain & Company announces the opening of our Milan Digital Innovation Hub, a space dedicated to exploring disruption and helping our clients to build new products and experiences that will accelerate their digital ambitions.

The Milan Innovation Hub is the first in Southern Europe and joins three other European hubs located in London, Berlin and Copenhagen. The space is designed to foster collaboration and facilitate brainstorming, in-person, virtually or in a combined format, with cutting- edge digital technologies readily available. The hub also draws on the wider ecosystem of start-ups based in Milan and serves as a platform for connecting entrepreneurs with more established companies to enable joint creativity.

“We work with clients who aim to boldly redefine their industries and the Milan Innovation Hub is a crucial part of making that happen,” said Domenico Azzarello, managing partner for Bain & Company in EMEA. “As we navigate through the impact of Covid-19, digital transformation becomes more pressing than ever before. The Milan hub, alongside our other global hubs, brings together the talent and the tools that our clients need to reinvent themselves for a fast-changing world.”

The hubs draw on talent from Vector, Bain & Company’s digital delivery program, which brings together the diverse capabilities such as product and experience design, innovation experts and products managers, and software engineers and architects to turn digital transformation from a concept to a reality.

“Our approach to digital is different,” said Wendy Grad, head of the EMEA Advanced Digital and Product Team (ADAPT) at Bain & Company. “It’s not a standalone unit but a core part of everything we do. We expect all Bain teams to use the right portfolio of digital delivery capabilities to drive innovation and transformation throughout our clients’ organizations.”

In addition to the European Digital Innovation Hubs, Bain has hubs located in New York, San Francisco, New Delhi, Singapore, Shanghai and Sydney.

Editor's Note: To arrange an interview, contact Aliza Medina at or +44 207 969 6480


About Bain & Company

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. 

Vector℠ is a service mark of Bain & Company, Inc.