If you’re visiting Bain.com for business insights, you probably want to know: Are these ideas written by Bain’s experts… or AI?
Here’s the short answer: The insights you read here are written by people.
We use AI to transform our business. We’d love to help you do the same for yours. Bain was the first consulting firm to partner with OpenAI, we collaborate with all leading AI providers, and every day, we deliver breakthrough AI results for our clients.
We’ve embedded AI in everything we do. That includes helping our authors research and edit our published insights.
But at the end of the day, our business is a human one. We want to be your trusted advisor in solving your toughest challenges and creating new levels of value. You can be confident that the insights we share with you are born of our deep experience and collective business knowledge. Our authors stand behind every word.
It was a stroke of marketing luck that “AI” is literally at the center of our name. But if you’ve worked with us, you know that people are the true heart of Bain.
If you’d like to learn more about how we use AI to support our published insights and our work, read on.
It’s your scarcest resource. In an era when AI has generated what the Financial Times called “a roaring, malodorous torrent” of thought leadership, you can be confident ours won’t waste your time. Bain insights combine proprietary data, analysis, deep research, and the expertise of our partners around the world into the most efficient format—whether that’s a single powerful data visualization, a succinct brief, or a deep research report.
We spend extra time (so you don’t have to) balancing depth and digestibility. Respect for your time matters to us, page count does not.
We use AI to transcribe live discussions among our experts and outline their latest insights, so they can focus on writing, editing, and delivering them to market fast. We use AI in every step to speed the process, not generate the content.
We tap into almost 50 years of business lessons and research—not available to public AI models—to ensure our publications represent the best of Bain.
AI generates audio versions of our publications, so you can listen on the go.
AI helps us tailor the rest of our website for search and generative AI engines, so you can find the information you need fast.
AI helps crunch the numbers on our proprietary research and even offers our experts and editors a range of chart and graph options so they can choose the best way to present data-driven insights.
Learn more about our commitment to the responsible use of AI, with our clients and in our own organization. This page is one reflection of our commitment to respect for intellectual property and the transparent use of AI.
No. Although we use AI widely to support our consulting work, the insights we publish are drafted by people. AI is part of the process; the ideas and words our ours.
Bain’s thought leadership is written by Bain partners and Expert Advisors.
Bain uses AI widely in all of our consulting work, research, and analysis. It is also used throughout all of our functional departments to make our operations faster and more efficient. Our published insights are based on lessons learned from our work with clients and business research we conduct. The insights themselves are generated by humans.
Bain is committed to publishing content that is written by our people. The expertise of Bain authors is supported by proprietary research conducted by our consulting teams, Advanced Analytics group, and other internal Bain teams, and all of our published content goes through a rigorous fact-checking process.