Skip to Content

Thank you

Thank you for subscribing. You are now signed up to receive updates if any of Bain's terms & conditions change.

From Plans to Bets: Strategy in the Age of Prediction

Every choice is a bet, and the odds are changing fast.

Consumer Products

Spain and Portugal Stand Out Among Europe’s Generative AI Adoption

Consumers across Europe are embracing generative AI, with engagement, usage, and reported trust levels particularly strong in Spain and Portugal.

AI, Insights, and Solutions

AI-Focused Organizational Changes Underperform Other Reorganizations

AI transformation success depends on redesigning how people work, not just deploying new technology.

Change Management

Support—Not Just Strategy—Builds Motivation and Confidence in Reorganizations

Supporting teams with training, coaching, and guidance increases their motivation and their confidence that changes will achieve the intended results.