Senior Analyst, B2B Marketing (Vaga afirmativa para pessoas com deficiência)

This is an affirmative opportunity for People with Disabilities (PwD).
 

WHAT MAKES US A GREAT PLACE TO WORK

We are proud to be consistently recognized as one of the world’s best places to work. We are currently the top ranked consulting firm on Glassdoor’s Best Places to Work list and have earned the #1 overall spot a record seven times. Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.
 

WHO YOU’LL WORK WITH

You’ll join Bain’s Market Reputation team, working alongside marketing professionals across Latin America. The team plays an important role in strengthening Bain’s reputation and building meaningful relationships with clients and business leaders through strategic communications, data-driven engagement, and marketing initiatives.
 

You’ll collaborate closely with consulting partners, regional marketing colleagues, and teams across Digital Marketing, Events, External Communications, and Alumni Engagement to support Bain’s client engagement strategy.
 

WHERE YOU’LL FIT WITHIN THE TEAM

As a Senior Analyst, B2B Marketing, you will support Bain’s client engagement strategy by combining CRM intelligence, data analysis, and targeted communications to strengthen relationships with key clients and stakeholders.
 

Your primary focus will be identifying priority contacts, maintaining accurate client data, analyzing engagement patterns, and recommending effective communication strategies to ensure we reach the right audiences with relevant content at the right time.
 

You will also contribute to our cultural events program, helping create meaningful opportunities for Bain’s partners to connect with clients through carefully curated experiences.

This role is ideal for someone who combines strong analytical thinking with a relationship-driven, client-centric approach to marketing.
 

WHAT YOU’LL DO

• Analyze CRM and client engagement data to identify key contacts, priority accounts, and opportunities to strengthen client relationships.
• Maintain CRM data accuracy and integrity, ensuring effective contact segmentation, database organization, and data quality.
• Develop reports and analyze engagement patterns, translating data into actionable insights and recommendations for marketing and client engagement strategies.
• Support the planning and execution of targeted B2B communication campaigns, including audience segmentation, mailing strategies, communication cadence, and performance tracking.
• Collaborate with consulting partners and marketing stakeholders to identify relevant audiences and support relationship-building initiatives.
• Coordinate cultural events and client engagement activities, including event planning, guest lists, invitations, registrations, supplier coordination, and post-event follow-up.
• Monitor event participation and engagement metrics to evaluate effectiveness and identify opportunities for improvement.
• Support alumni engagement initiatives and track relationship touchpoints across priority accounts.
• Partner with regional marketing teams on cross-functional initiatives, ensuring alignment with Bain’s broader Market Reputation strategy.
• Identify opportunities to improve CRM processes, data quality, and marketing effectiveness.

 ABOUT YOU

Must Have:

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• At least 2 years of relevant B2B marketing experience.
• Strong analytical mindset, with proficiency in Excel and data visualization tools and the ability to translate data into insights and actionable recommendations.
• Experience working with client or contact data, including audience segmentation, data quality management, and support for targeted communications and relationship-building initiatives.
• Advanced or fluent written and spoken English.
• Strong organizational skills, attention to detail, autonomy, and a proactive approach to managing multiple priorities, identifying issues, and keeping projects on track.
   

Nice to Have:

• Hands-on experience with CRM platforms such as Salesforce, Microsoft Dynamics, or similar systems.
• Previous experience in consulting or professional services environments.
• Intermediate or advanced Spanish proficiency.
   

WORKING MODEL

This role follows a hybrid model, requiring in-office presence at least 2 days per week at our São Paulo office. Occasional travel may be required for events and regional marketing activities.