EquityCo*, a leveraged buyout firm, was considering purchasing TideTV, a regional cable company. EquityCo's plan was then to diversify beyond the cable television business into the long distance telephone market. This seemed to represent a promising growth opportunity, but was it realistic?
With a one-month evaluation window, Bain focused on four key areas to quickly determine the economic value of purchasing TideTV and the likelihood of its successful entry into the long distance market.
Bain concluded that TideTV could succeed in the long distance market and recommended that EquityCo proceed with its plan.
EquityCo purchased TideTV and sold it less than two years later for 2.5x the original equity and realizing a substantial IRR.
* We take our clients' confidentiality seriously. While we've changed their names, the results are real.