For many, companies like Uber, Amazon and Google are exemplary models of the future of business. They have changed their respective industries, they adjust quickly to change in customer behaviors and they do not fear mistakes or change, putting them significantly ahead of other market players. Are their principles fit for companies that deal with corporate clients?

A minor flaw in the chemical or marine drilling industries could lead to epic catastrophes. The very thought of applying Amazon or Uber's principals is frequently perceived as naïve, thus cementing a conviction that digitalization is largely hype rather than reality. However, companies must recognize that a combination of smart gadgets, energy saving technologies and cloud computations have impacted all types of business. It is only in the past five years that data generation has grown 40 times, while the number of connected devices has only quadrupled. 

The line between products and services is diluting. Clients who are used to online services in their private lives expect a matching experience in their business relations. How does one find the right direction?

(Full article only available in Russian)