Vittorio Bonori

Vittorio Bonori is a member of our EMEA Advanced Analytics practice.

His work centers on deepening our AI, digital and analytical capabilities across industries, with a focus on marketing, media, communication and retail. His broad expertise plays at the intersection of AI, marketing, data, martech and digital technology. Beyond consumer products and retail, he’s been actively deploying AI transformation programs across several industries including manufacturing, aerospace & defense, energy, and private equity.

Prior to joining us, Vittorio spent more than two decades with Publicis Groupe and IPG, communication holding groups. Most recently he served as the Italy CEO of Publicis Groupe, where he designed an innovative operating model integrating media and creativity with data and technology.

Previously, as global brand president for one of the largest international media agencies, Zenith Media, he supported global clients in their digital transformation through innovative use of advanced analytics, AI, machine learning, and martech solutions.

Vittorio has a background in statistics and started his career as a data scientist. He dedicated the first part of his career to measuring marketing and advertising ROI and published a bestselling book on the topic, which was adopted by many of the foremost Italian universities. 

Vittorio has lived and worked in London and Milan, where he currently lives with his wife and two children. Outside of work, he enjoys traveling, reading, running, sailing, and playing golf.