Bain@ANA Masters of Marketing Week

Bain is excited to be at ANA featuring Bain Media Lab, our cutting edge marketing measurement tool. Below you will find specially curated insights for event participants from our marketing excellence practice.

Stratégie Client et Marketing

The Measurement Advantage

Leading CMOs make measurement the centerpiece of their growth strategy.

Stratégie Client et Marketing

It's About Time: Why Your Marketing May Be Falling Short

Discover how leading marketers are redefining time.

Stratégie Client et Marketing

The B2C Elements of Value

Knowing what consumers value can help companies improve performance—and even unlock new markets.

Digital

How Marketers Use Measurement to Beat the Competition

Leaders analyze entire customer journeys and convert those insights into action.

Digital

Assess Your Marketing Maturity

Diagnose your company's marketing measurement maturity and see how you compare to your peers and get your custom action plan to move up the curve and gain the Measurement Advantage.

Média

Which Celebrities Starred in the Oscars?

And the winners for most screen time during the Academy Awards are ...

Transformation

Cesar Brea: Why Orchestration Is the Key to Great Marketing

Orchestration helps organizations collaborate to develop their marketing analytics capabilities.

Grande Consommation

The Future of Marketing in Consumer Products

Here’s how companies can build a winning brand growth model.

Grande Consommation

The Great E-commerce Illusion in Consumer Products

Here’s what to do when your brand scores massive growth online but loses market share.

Distribution

An Interview With Ed Macri, CMO Of Wayfair

Wayfair's Chief Product and Marketing Officer, Ed Macri, discusses the new rules of product development and marketing in a challenging e-commerce landscape.

Modern Marketing

The Best Marketers Invest to Master Digital Technologies

The rise of so many digital channels and options for consumers heightens the importance of an underappreciated variable: message timing.

Technologies de l'information

Unsticking Your AI Transformation

Treating GenAI as a tool isn’t working. It’s time to redesign work, rethink operating models, and lead from the top.

Fusions et Acquisitions

M&A Midyear Report 2025: Separating the Signal from the Noise

What lessons from recent shocks apply to today’s challenging M&A environment?

Advanced Analytics

AI Is Transforming Productivity, but Sales Remains a New Frontier

Potential applications of generative and agentic AI could free up more selling time and boost conversion rates.

Toddlers Running Downhill—Why Great Teams Embrace Vulnerability

Building businesses in a turbulent market is chaotic. The key for the CEOs leading through it? Celebrate the stumbles.

Light the Candle—Bring Light Not Heat into Meetings

Lessons from the head of a music studio on staying present and getting out of the way to get the most from those around you.

Wealth & Asset Management

Wealth Management Firms Can Take Out Costs While Reducing Risk and Improving Client Loyalty

Six tactics allow firms to reduce operating costs by 17% to 38%.

Private Equity

Gen AI in Private Equity: Game Changer or Work in Progress?

Hugh MacArthur shares his latest thinking on a highly experimental phase of generative AI.

Engins et Equipements Industriels

Business Breakthrough Barometer 2025

The annual pulse check from leading businesses on the pace of the net-zero transition.

Escape The Commoditization Trap—Fall Back In Love With Your Product

The CEOs who view their company's product as special, differentiated, and loved also value the people that make and sell it.

Produits et Services Industriels de pointe

From Promise to Purchase: Unlocking India’s Green Hydrogen Demand

A playbook for India’s green hydrogen uptake to 2030 and beyond

Distribution

NRF APAC 2025: Data Is Redefining Retail

No longer a mere optimizer, data has become a strategic driver.

Services Financiers

Putting Food on the Balance Sheet: Financing Strategies to Scale Investment in Food Systems Transformation

Seven innovative financial models could lower investment barriers and convene a broad range of financial actors to coordinate across the value chain.

Technologie

AI Pods as a Service: Modular, Scalable, and Built for Speed

Emerging services offer the agility enterprises need to test, deploy, and scale faster, with fewer barriers.

Services Financiers

Four Ways To Turn Control Functions Into AI Accelerators

When done right, governance doesn’t paralyze AI progress. It makes scaling safer, faster, and smarter.

Customer Experience

How Synthetic Customers Bring Companies Closer to the Real Ones

From product design to campaign testing, companies are using synthetic customers to get sharper answers faster.

Banking

Five Decisions That Matter Most When Modernizing Banking Technology

Done right, modernization speeds time to market, enhances personalized services and customer experiences, and improves cost efficiency.

Advanced Analytics

Databricks Data + AI Summit 2025: Enterprise Intelligence Platforms Come into View

Are we closer to running the business on AI?

Technologie

How CIOs Think About Agentic AI

Most are running pilots, but few have a roadmap yet.

Corporate Strategy

Interview with Chris Koch, Chairman and CEO, Carlisle Companies

“Target companies need to have their own organic growth path. We weren’t going to do an acquisition just because it was considered ‘strategic.’”

Santé

Four New Trends Reinforce Medtech’s Core Playbook

Today’s trends aren’t fleeting fads—they’re rooted in industry fundamentals, which means updating your strategy, not tossing it out.

Utilities & Energies Renouvelables

POWERful Women's Annual State of the Nation 2025

Bain & Company collaborated with POWERful Women on their annual report on female representation in the UK energy industry.

Distribution

Striving for Growth: FMCG Consumption Improves, Giving Way to Cautious Optimism for 2025

China Shopper Report 2025, vol. 1

Stratégie

Lean Strategy: Make Smarter Moves, Faster

Bain's Michael Mankins and Thomas Sweet, former CFO of Dell Technologies, share how a lean strategy framework accelerates smarter decision-making and enhances performance.

Distribution

Unlocking Hidden Value: A New Approach to Data Monetization with AI

Model Context Protocols are the key.

Aerospace et Défense

Beyond Program Management: A Bold Fix for Aerospace and Defense Programs

Program performance continues to fall short. A smarter approach can achieve step-change improvements in cost and speed.

Private Equity

Bain’s 2025 Midyear Private Equity Report: Executive Summary

Amid a turbulent year, is the industry poised for more of the same or a sudden turnaround?

Banking

How Banks Can Scale Agentic AI

Most banks are stuck in pilot mode. Here’s how to scale to a full platform with the right strategy, systems, and early wins.

Banking

Perform Today, Prove Tomorrow, Propel the Stock Valuation

Leading banks build credibility with investors by aligning their strategy, execution, and equity story.

Energie et Ressources Naturelles

AI and Power: A Marriage of Necessity

Tech and utilities are an unlikely pair, but how well they balance data center electricity demand and finite energy resources will have huge implications.

Amérique du Nord et Amérique du Sud

Europe, Moyen-Orient et Afrique

Asie et Australie

Global

Amérique du Nord et Amérique du Sud

Europe, Moyen-Orient et Afrique

Asie et Australie

Recherches les plus fréquentes

Vos recherches précédentes

Pages récemment visitées

Insights

The (Un)balanced Company

Policy and Regulation in Energy Transition

Navigating the Next Decade of Air Travel

Let’s Do Launch: Five Critical Moves for Your Next Launch

The Measurement Advantage

It's About Time: Why Your Marketing May Be Falling Short

The B2C Elements of Value

How Marketers Use Measurement to Beat the Competition

Assess Your Marketing Maturity

Which Celebrities Starred in the Oscars?

Cesar Brea: Why Orchestration Is the Key to Great Marketing

Come find us at ANA

The Future of Marketing in Consumer Products

The Great E-commerce Illusion in Consumer Products

An Interview With Ed Macri, CMO Of Wayfair

The Best Marketers Invest to Master Digital Technologies

Unsticking Your AI Transformation

M&A Midyear Report 2025: Separating the Signal from the Noise

AI Is Transforming Productivity, but Sales Remains a New Frontier

Toddlers Running Downhill—Why Great Teams Embrace Vulnerability

Light the Candle—Bring Light Not Heat into Meetings

Wealth Management Firms Can Take Out Costs While Reducing Risk and Improving Client Loyalty

Gen AI in Private Equity: Game Changer or Work in Progress?

Business Breakthrough Barometer 2025

Escape The Commoditization Trap—Fall Back In Love With Your Product

From Promise to Purchase: Unlocking India’s Green Hydrogen Demand

NRF APAC 2025: Data Is Redefining Retail

Putting Food on the Balance Sheet: Financing Strategies to Scale Investment in Food Systems Transformation

AI Pods as a Service: Modular, Scalable, and Built for Speed

Four Ways To Turn Control Functions Into AI Accelerators

How Synthetic Customers Bring Companies Closer to the Real Ones

Five Decisions That Matter Most When Modernizing Banking Technology

Databricks Data + AI Summit 2025: Enterprise Intelligence Platforms Come into View

How CIOs Think About Agentic AI

Interview with Chris Koch, Chairman and CEO, Carlisle Companies

Four New Trends Reinforce Medtech’s Core Playbook

POWERful Women's Annual State of the Nation 2025

Striving for Growth: FMCG Consumption Improves, Giving Way to Cautious Optimism for 2025

Lean Strategy: Make Smarter Moves, Faster

Unlocking Hidden Value: A New Approach to Data Monetization with AI

Beyond Program Management: A Bold Fix for Aerospace and Defense Programs

Bain’s 2025 Midyear Private Equity Report: Executive Summary

How Banks Can Scale Agentic AI

Perform Today, Prove Tomorrow, Propel the Stock Valuation

AI and Power: A Marriage of Necessity

Comment pouvons-nous vous aider ?