Article

A brand new day

They may be well known as makers of fast-moving consumer goods, but when faced with a rapidly consolidating market and shifting demographic trends, some big brand-name companies have proved slow to adapt.

By Nicolas Bloch

Published on May 01, 2005
min read


They may be well known as makers of fast-moving consumer goods, but when faced with a rapidly consolidating market and shifting demographic trends, some big brand-name companies have proved slow to adapt. Download PDF

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