Americans have grown increasingly concerned about the broad economic and health impact of the Covid-19 pandemic.
The most recent Bain/Dynata survey of US consumers, conducted from March 23 to 25, finds that 91% of respondents are moderately or highly concerned about the financial consequences of the outbreak—up from 73% two weeks prior. The same survey found that 87% are similarly worried about the impact on the health of themselves or their families, also up from 73% two weeks prior.
A vast majority—95%—say they had taken at least one action in response to the crisis. Actions include reducing use of public spaces, buying emergency food and supplies, purchasing hand sanitizer or masks, canceling travel plans and working remotely.
Karen Harris is managing director of Bain & Company's Macro Trends Group and is based in the firm's New York office.
Dynata provides first-party data for the Bain Consumer Health Index and provides a nationally representative sample of US adults (weekly) that constitutes the underlying data for this analysis.