Article

Any brand can win

Any brand can win

What do Bacardi Breezers, Sun detergent tablets and Remia sauces have in common?

  • min read

Article

Any brand can win
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What do Bacardi Breezers, Sun detergent tablets and Remia sauces have in common? They all belong to a group of brands that grew faster than their brand categories. In a Bain study of 524 brands in 100 consumer product categories—between 1997 and 2001—a total of 90 brands consistently outpaced their rivals, posting average annual revenue growth rates of above 10%. How did they do it?

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