Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

Brief

B2C Storm Survivors: Four signs of seaworthiness

So is it time for the smart rats to leave a sinking ship? Is all B2C e-commerce going under?

  • September 01, 2000
  • min read

Brief

B2C Storm Survivors: Four signs of seaworthiness

So is it time for the smart rats to leave a sinking ship? Is all B2C e-commerce going under? A recent Bain study suggests the smartest rats will reserve judgment until they've checked out four signs of seaworthiness in their eCommerce ventures. These include their abilities to: sell products through multiple channels; use the Internet to improve the cost and means by which products move from suppliers, in-house and on to customers; create functions on their sites that engage customers and convert browsers to buyers; and offer unique products or services relative to established mass competitors.

Download PDF

Tags

Want to continue the conversation?

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results.