All companies must grow to survive—but only one in five growth
strategies succeeds. In Profit from the Core, strategy
expert Chris Zook revealed how to grow profitably by focusing on
and achieving full potential in the core business. But what happens
when your core business provides insufficient new growth or even
hits the wall? In Beyond the Core, Zook outlines an
expansion strategy based on putting together combinations of
adjacency moves into areas away from, but related to, the core
business, such as new product lines or new channels of
distribution. These sequences of moves carry less risk than
diversification, yet they can create enormous competitive
advantage, because they stem directly from what the company already
knows and does best.
Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core 1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" 2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth—without damaging the heart of the firm. Chris Zook is a director of Bain & Co. and leads the company's Global Strategy Practice. He resides in Boston, Massachusetts.
For more information, please visit www.beyondthecore.com