Brian McRoskey: How Insurgent Brands Are Rewriting the Growth Playbook - Bain & Company

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Video

Brian McRoskey: How Insurgent Brands Are Rewriting the Growth Playbook

Bain Partner Brian McRoskey discusses how big brands reclaim their insurgent mindset.

  • May 23, 2018

Video

Brian McRoskey: How Insurgent Brands Are Rewriting the Growth Playbook

The rapid growth of insurgent brands is proving disruptive in fast-moving consumer goods categories. Brian McRoskey, a partner with Bain’s Consumer Products practice, discusses how big brands can fight back and reclaim their insurgent mindset.

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