Founder's Mentality: The CEO Sessions

Daniel Servitje, Grupo Bimbo: The Enemy of Growth is Distance

  • Published on August 04, 2026

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Daniel Servitje, Grupo Bimbo: The Enemy of Growth is Distance
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What does it take to expand worldwide without losing sight of the things that matter most? 

Daniel Servitje is the executive chairman of Grupo Bimbo, an organization that rose from a small bakery to become one of the largest food corporations in the world. Since taking over in 1997, Daniel has overseen 900% growth and expansion into multiple international markets. Yesterday, he was on a bread truck. 

Join host Jimmy Allen of Bain & Company and Daniel as they discuss how robust cultures are developed in the field, the long-term value of choosing patience over urgency, and how to navigate building new systems whilst ensuring existing ones continue to function. 

Daniel shares a vital tip for any CEO looking to develop their own business - never let growth separate you from the people that matter. Who really shapes the culture of a successful company? How can a field mentality help leaders grow their businesses? 

This is a conversation about the importance of a long-term perspective, knowing how to build a strong culture from the field, and the role of a leader in driving successful growth. 

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