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Video

Charlie Kim: Will the Ad Revolution Be Televised?

Television networks have a critical opportunity to adapt to the shift toward digital video advertising.

  • September 23, 2015

Video

Charlie Kim: Will the Ad Revolution Be Televised?

Digital video has become the first choice of many consumers and marketers, a troubling trend for television advertisers. Television networks, however, have a critical opportunity to adapt to market shifts, adjust their value propositions and cater to marketers' data needs, says Bain Partner Charlie Kim, who leads Bain & Company's Media practice in the Americas, in this short video.

Read the Bain Brief: Will the ad revolution be televised?

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