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Brief

Corporate Venturing: Management Fad or Lasting Trend

Corporate Venturing: Management Fad or Lasting Trend

Corporate venturing has increased dramatically in recent years as companies seek to grab ever more profitable growth.

  • February 01, 2001
  • min read

Brief

Corporate Venturing: Management Fad or Lasting Trend

Corporate venturing has increased dramatically in recent years as companies seek to grab ever more profitable growth. This has raised two important questions. First, is it a management fad or lasting trend? And second, is it for everyone—or are some companies better positioned to create shareholder value through corporate venturing? Bain's findings show corporate venturing to be far from a panacea. It's just one tool among many that can be used to achieve profitable growth, if and when applied appropriately. Here's how.

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