On the long path to recovery, some companies will try to go “back to normal,” following the path of least resistance. But a bolder group is committing to a harder path. Bain Partners Hernan Saenz and Karen Harris discuss how these companies are positioning themselves for a world of continued turbulence and regular shocks to the system, where adaptation and resilience will matter most.
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As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.