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Article

Culture as a competitive advantage

Culture as a competitive advantage

High-performance companies have strong cultures that reflect their values and goals.

  • January 01, 2006
  • min read

Article

Culture as a competitive advantage

In a recent Bain & Company survey, more than one-third of executives worldwide did not agree with the statement, "Our stated values effectively drive frontline actions, even when no one is looking." For a relative handful of world-class performers, however, the picture looks different. These companies inspire loyalty from employees, who want to stay and be part of a team. They generate commitment to go the extra mile, to do the right thing rather than just the easy thing. How do these standouts ensure that everyone acts in the best interests of the company? The answer: culture.

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