Video

Daphné Vattier: Dispelling the Myths of B2B Pricing

Solutions to common misconceptions on what drives premium pricing and discounting in B2B.

By Daphné Vattier

Video

Daphné Vattier: Dispelling the Myths of B2B Pricing
en

There are some common misconceptions among companies on what drives premium pricing and discounting. Daphné Vattier, a partner in the Customer Strategy and Marketing practice, offers solutions to a number of B2B pricing myths.

Read the Bain Brief: Clearing the roadblocks to better B2B pricing

Tags

How We've Helped Clients

Sales and Marketing Food Co. jump-starts growth with return to core brands

Read case study

Sales and Marketing Preserving donors at the Nature Conservancy

Read case study

Sales and Marketing Inspiring retail employees to think and act like owners

Read case study

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Contact Bain

How can we help you?

See all offices