Many business leaders in Korea admit that now is time to introduce more professional management and strategic thinking to their business, in order to adapt to and survive in highly competitive globalized markets. This book will make perfect first-step orientation materials for those business people.

Filled with ample case examples both local and global, the book introduces basic management concepts and techniques as well as some of latest trendy techniques like BPR, ECR, Six Sigma, etc. Bringing together over 15 years of industry and consulting experiences in top global management consulting firms, the author succeeds in making key management concepts relevant and applicable to local business environment.

Being compiled as a bi-lingual version, this will also make a very good reading material for English speaking businessman, who wishes to get insight on what has been going on inside Korean companies and their management board. Originally written in easy and direct English and translated by one of the best local translators into Korean, it will provide any readers a very pleasant reading experience.

The book consists of five chapters. Chapter one introduces consulting industry and its related fields, explaining some of industry jargons. Chapter two deals with strategic planning and chapter three with areas related with operational excellence. Chapter four and five focus on unit strategies related with marketing & sales and human resource management respectively.