Health care viewpoint #6: Global penetration: Growth and competitive advantage - Bain & Company

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Brief

Health Care Viewpoint #6: Global Penetration: Growth and Competitive Advantage

Most major pharmaceutical and medical device companies understand that R&D scale demands global...

  • June 01, 1997
  • min read

Brief

Health Care Viewpoint #6: Global Penetration: Growth and Competitive Advantage

Most major pharmaceutical and medical device companies understand that R&D scale demands global sales. However, markets continue to be fragmented country by country.

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