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Video

How to Think—and Act—Like an Insurgent Brand

Bain’s Brian McRoskey talks to Google’s Blake Landro about how big brands can position themselves to defend their position and grow.

Video

How to Think—and Act—Like an Insurgent Brand
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Most incumbent brands will face disruption from an insurgent competitor. In this video, Brian McRoskey, a partner with Bain’s Consumer Products practice, talks to Google’s Blake Landro about how big brands can position themselves to defend their position and grow.

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These small brands now capture more than their share of the growth—and no category is immune.

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