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Jason Ding: The Rise of the Branded Internet in China

Price, not brands, are spurring e-commerce growth in China.

Video

Jason Ding: The Rise of the Branded Internet in China
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Chinese consumers are focusing less on price and more on value and experience, which is spurring continued growth of e-commerce penetration in China and giving rise to a branded Internet, says Jason Ding of Bain's Consumer Products practice.

Read the Bain Brief: A new era for brands in developing Asia

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