As technology advances and players' preferences and expectations rapidly evolve, game makers face plenty of opportunities along with intense competition. At GamesBeat Summit 2022, Andre James, global head of Bain's Media & Entertainment practice, sat down to share how advancing technology, engaged young gamers, and strategies for growing value from in-game experiences will steer the future of the gaming industry.
Games Are the Gateway to the Metaverse
Social experiences in game spaces are laying the foundation for other online activities, such as concerts, sporting events, work, and school.
Level Up: The Future of Video Games Is Bright
Success in the rapidly evolving game industry depends on scale, good franchise management, customer experience, and top talent.